What services are included in website maintenance?

Our experts will keep your website up to date with the most recent version of your WordPress theme, plugins, and more. We’ll regularly test performance, analyze the results, and make data-driven improvement recommendations.

What is a website refresh?

Unlike building a new site from scratch, a refresh is an update of the content, appearance, and performance of your SaaS website. Depending on what you need, this might include redesigning your homepage, restructuring your website’s menu and navigation elements, improving your responsive design, boosting technical SEO elements, updating your performance on mobile, and more.

Do you only work with WordPress sites?

We do prefer WordPress – and we’re not the only ones. It’s the most popular content management system (CMS) in the world, used for over 43% of all websites. We do also support Wix, HubSpot CMS, and Webflow website builders.

What’s involved in Conversion Rate Optimization (CRO)?

Great CRO is a systematic process that increases the number of website visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a service. We’ll analyze user behavior, conduct A/B testing to compare different versions of web pages, improve website design and usability, optimize content and calls to action (CTAs), and eliminate barriers to conversion like long forms or complicated checkout processes. Then we’ll monitor our results and make metric-minded changes to keep your SaaS website working for you. See how we helped one client improve their website visitor conversion rate in this case study.

Our Services Will Put Your SaaS Website to Work for You 24/7

Item: Bay Leaf Digital
Rating: 5
Author: Hugh Dyar

Expert SaaS website management and enhancement services for peak performance and conversion rate optimization.

Manage, Secure and Optimize Your SaaS Website with Zero Effort

Launching a SaaS website is a big day in your company’s growth, but it’s just the first step. Maximizing its value requires ongoing expert management. Our experts provide comprehensive maintenance service from security management and database backups to page speed optimizations and performance upgrades. We work closely with WP Engine to keep your site up and always running at peak performance.

Ready for a new look? We’ll help you update to a more modern design that reflects your current branding, brings your website’s look and feel up to your standards, and appeals to prospects.

Web Platforms We Optimize

Maximize your online presence with expert website optimization and conversion rate optimization (CRO) to attract and engage your prospects.

Why Engage Experts for SaaS Website Conversion Optimization?

Partnering with Bay Leaf Digital to manage your website will result in more clicks and downloads, creating a pipeline full of qualified leads for your sales team to turn into users. It will even help boost customer satisfaction and retention rates. Here’s how:

Managed Updates and Maintenance

Our team will make sure that your website is always operating on the most up to date technology and security patches. All updates are made in staging environments with backups in place. We will always make sure that everything is in proper working order and get your approval before applying updates to your live website.

Mobile-First Approach

We are dedicated to creating a better user experience and boosting SEO by ensuring your website looks as great and performs at least as well on mobile as it does on desktop.

Performance Optimization

Users won’t wait more than a second or two for your website to load, and Google will penalize a slow site in search rankings. Our team will analyze your SaaS website's performance and find ways to improve load time to keep users happy and coming back for more.

Custom Development

Our dedicated team of experienced developers gets every job done well, on time, and on budget, regardless of how small or complex it is, all while adhering to best practices to deliver dependable results.

"Bay Leaf has been a wonderful extension to our team. In addition to learning our industry and delivering vertical-specific content, they’ve helped us overcome numerous marketing challenges, from increasing organic traffic to strengthening website conversion and making our site secure."

"When TrueFort first engaged with the Bay Leaf team, we had no digital marketing program and needed to quickly stand up our paid search and social programs. Bay Leaf immediately took control of our LinkedIn and Google Ads, showing impressive lead generation results within a month. The consistent quality of leads was high enough that we expanded our relationship to prioritize website management and SEO efforts. The BLD team is always testing, monitoring, and iterating based on most recent results."

"Bay Leaf took us from a standing start to a working digital marketing firm in short order. Their skills cover a broad spectrum and they have been a vast improvement over our previous firm. Bay Leaf staff works closely and collaboratively with many areas of our company such as Product Management, Sales reps and management, and our entire executive team."

Our Process

Your company is unique, and so is your SaaS. Your website management plan should be, too.

We’ll take the steps below to assess your needs, comparing them to proven concepts and practices to determine the best SaaS website refresh and maintenance program for you.

1. Comprehensive Audit

We’ll examine your website to address concerns and identify problems that might interfere with engagement and rankings, then fix any underlying issues while keeping important factors like SEO and conversion optimization top of mind.

2. Concept and Design

Whether your SaaS website needs a new look, under-the-hood structural work, or some new elements to attract and engage visitors, our team is ready to develop a creative solution just for you.

3. Conversion Rate Optimization (CRO)

Your website is your digital storefront. It builds trust, establishes authority, and attracts prospects.

We leverage data-driven insights to fine-tune your website’s Conversion Rate Optimization, ensuring that visitor engagement seamlessly translates into valuable conversions:

We analyze how visitors are interacting with your site and what actions they typically take.
Identify areas of friction and understand what’s stopping prospects from taking the step that you’re steering them toward.
Create clear, compelling copy and engaging content.
Test different versions of page elements to determine what’s more appealing.

4. Performance Improvement

We know how important a great SaaS website is for your success. Relax. You’re in good hands.

Our team gets under your website’s hood, improving technical aspects so that it’s easy to navigate, quick to load, and mobile friendly. We’ll analyze and optimize all aspects of on-site and technical SEO, implementing changes so that the users who are looking for your solution can find you first and fast.

We analyze the digital experience and activity metrics with session recordings and heatmaps to understand user experience and friction points.

We use these insights to continuously refine and enhance your website, ensuring it not only attracts but also retains visitors, ultimately driving your business growth.

5. Analytics

A great website is dynamic and adapts to evolving consumer behaviors and algorithm updates. We continuously monitor key performance indicators (KPIs) such as conversion rate, bounce rate, and average session duration to measure the effectiveness of optimization efforts and identify new areas for improvement. We’ll stick with what’s working and deftly pivot where changes are required.

SaaS Marketing Automation FAQs

I have a marketing strategy. Do I need an automation plan, too?

Yes, you do! Your marketing strategy sets the foundation for growth. A holistic SaaS marketing automation plan optimizes every aspect of your marketing strategy to:

Streamline tasks
Ensure consistency across channels
Improve lead nurturing with better personalization
Boost efficiency
Base decisions in data
Stay on budget

Integrating these approaches drives higher engagement and conversions, keeping your SaaS competitive in a fast-paced market.

Which SaaS marketing automation tools do you support?

Our SaaS marketing agency is a HubSpot certified partner and our staff members hold multiple HubSpot certifications, but we can also collaborate with you on strategies that leverage the powerful capabilities of Marketo or Pardot.

We seamlessly support and integrate all common MarTech tools for B2B SaaS, including advertising platforms, email marketing tools, and audience identification systems.

Shopping for a platform? Read about the most essential marketing automation tools to build your optimal B2B SaaS MarTech stack.

I want to change automation platforms. Can you help?

Changing platforms requires several steps and needs to be undertaken with attention to detail. Our experts will ensure a seamless migration that ensures data integrity and keeps your existing automations flowing without interruption.

How does automation support inbound marketing?

Automation is the secret weapon that amplifies inbound marketing. It streamlines lead attraction, nurture, and conversion leads.

Workflows that deliver timely, engaging, and relevant messages based on user behavior increase engagement and turn curiosity into sales. Integrating workflows across all touchpoints ensures a seamless, consistent experience across all channels, maximizing the efficiency and impact of your inbound marketing efforts.

Real Results: SaaS Website Conversion Optimization in Action

See how our strategic approach to SaaS Website Conversion Optimization helped this Tax Resolution SaaS drive measurable results.

Stalled SaaS Wins with New SaaS Digital Marketing Strategy

Bay Leaf Digital optimized and developed the IRS Solutions website to effectively engage visitors at every point on the buyer’s journey. The blog, which had been sitting on a subdomain, was reincorporated into the main site. Existing content was refreshed and optimized for SEO to realize greater benefits and new content was added regularly.