Performance-Obsessed Metrics-Guided Results-Oriented Strategic-Minded Innovation-Fueled

Full-Service SaaS Marketing Agency to Supercharge Your SaaS

Your Search for Digital Marketing Results Ends Here

If you’ve been looking for creative partners who know the secrets to building brand awareness and delivering qualified leads for your SaaS, we have good news.

You’re in the right place.

Founded in 2013 and based in the heart of North Texas, Bay Leaf Digital is a marketing agency focused on B2B SaaS. We are proud of our established record of turning SEO, PPC, and content marketing into success for companies from startups to established enterprises across the United States and Canada.

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How We Work

At Bay Leaf Digital, every client is served by a Growth Marketing Manager and a Senior Strategist who are supported by in-house specialists in Content, Design, Channels, and Execution. Dedicated to collaboration and accountable for your success, they’ll make sure that you feel seen, heard, and understood.

For our elite squad, delivering cost-effective SaaS scalability is as easy as 1-2-3:

Every engagement begins with deep industry and competitor research.
What we discover informs creative marketing strategies that connect you with your targets and show them how your solution meets their needs.
Regular meetings, KPI monitoring, and data analysis ensure that you always understand the results of our efforts. When you’ve made choices about next steps, our agile team will set them in motion.

Demonstrating Success Through Proven Results

Bay Leaf Digital’s proven full-funnel approach drives long-term success. Our accurate, efficient efforts have empowered these brands to surpass growth goals and achieve quick marketing ROI. We can do the same for you.

"For the first month since January of last year, we saw the highest new member net! We’d gone a year and a half with zero growth. With the help of Bay Leaf Digital we are seeing numbers we’re excited about!"

Suzanne Stone

Managing Partner
IRS Solutions

"I love that the Bay Leaf team is invested in how our entire funnel performs. This is what initially put them above their competitors when we were evaluating agencies. Additionally, the team proactively makes recommendations for improvement and they're willing to dive deep into the performance metrics and data."

Autumn Fleck

VP of Revenue Growth
TEXT2DRIVE

“Bay Leaf Digital has exceeded expectations to date. We are seeing impressive growth and results from our inbound lead generation. We have a completely working machine, producing quality business opportunities on a consistent basis.”

Ray Abramson

COO
MeazureUp

Transform your business today. Partner with a marketing agency that knows how to boost your bottom line with flexible packages that combine insightful strategies and unparalleled execution.

SaaS Marketing Services

What We Do

We serve clients in the US and Canada by filling their pipelines with stronger, more qualified opportunities.

Primed to Work for Your Company, Using Your Tech Stack

Our team is platform-agnostic and digital-curious. Whether your business uses products from Microsoft or Google; HubSpot or Salesforce – you can count on us to be by your side.

Learning and professional development are among our highest priorities. Even when we’re busy working on behalf of clients like you, we keep up with current developments in SaaS, marketing, and AI. We are at the forefront of marketing’s AI revolution but know that nothing replaces human ingenuity. Even as we actively leverage the latest technology to increase automation and do more for our clients, we always keep a vigilant human in the loop.

Solutions by Industry

Marketing that fits your market

It takes more than generic marketing to scale a niche SaaS. We’ve got the vertical expertise, proven strategies, and enthusiastic creativity you need to grow.

Case Studies

How One Operational Audit and Task Management SaaS Drove More Leads for Less with Google PMax Ads

A leading cloud-based audit and task management B2B SaaS helps multi-location teams maintain consistency, protect brand standards, and streamline operations. Bay Leaf Digital leveraged Google Performance Max campaigns and on-site conversion optimizations to cut lead costs by more than half while tripling lead quality.

Stalled SaaS Wins with New SaaS Digital Marketing Strategy

IRS Solutions® is a leading provider of tax resolution software for CPAs, Enrolled Agents, lawyers, and other tax professionals. When we began working with IRS Solutions in March 2022, they were a stalled SaaS facing limited growth. Bay Leaf Digital created a multidimensional, full-funnel digital marketing strategy that included Facebook PPC campaigns, website optimizations, content and nurture.

SaaS Go-to-Market Strategy Leads to Quick Product Expansion

The company offers an end-to-end managed localization platform that provides website translation with just a few clicks. After two decades of sales-led growth (SLG) targeting enterprises, they were set on a market expansion of their own. They needed support to devise a SaaS go-to-market strategy and implement a product-led growth (PLG) motion to promote a new self-service product.

FAQs

How do I choose the right marketing agency?

The right marketing agency for your SaaS is out there! Start by finding a team that understands your goals, audience, and growth stage. Look for B2B specialization, a firm grasp of your business model, and a track record of moving real metrics. Ask for case studies, dig into their strategic thinking, and assess whether their communication style fits your team.

What are the best questions to ask a SaaS agency before hiring them?

Ask how they tailor strategies to your model, what success metrics they prioritize, and how they collaborate with internal teams. Request examples of campaigns that improved activation or retention and find out how they balance short-term wins with sustainable growth. Ask things like:

“How do you tailor strategies for different SaaS models?”
“What metrics does your agency use to measure success?”
“Can you share examples of campaigns that improved activation or retention?”
“What’s your process for onboarding and aligning with sales?”
“How do you balance quick wins with long-term growth?”

Should I hire an agency or build an in-house team?

There are good reasons to make each choice. Agencies bring channel-specific expertise and help you scale fast without hiring overhead. In-house teams build long-term brand alignment and internal knowledge. Young SaaS companies start with agencies to get traction, and then gradually transition critical roles in-house as they grow.

What KPIs should I track when working with a marketing agency?

The right agency will tie KPIs directly to revenue, not vanity metrics. Focus on SQLs, CAC, LTV, CAC payback period, marketing sourced pipeline, trial signups, demo requests, and activation. Depending on your funnel stage, you might also track retention and churn. This data should always be used to drive decisions and determine ROI.

What services should a SaaS agency provide?

A great agency will know what you need at every point of your growth stage. At the top of the funnel, services might include SEO, paid acquisition, and content. For mid-funnel, look for nurture campaigns and product marketing. At the bottom, conversion rate optimization, pricing support, and winbacks matter. Ongoing growth also calls for onboarding and lifecycle programs.