Packages Designed for All Stages of Your SaaS Journey
Designed For
Ideal for recently launched SaaS companies, this package aims to secure a firm foothold in
the market and establish initial traction.
the market and establish initial traction.
- What You Get
- Brand presence building on social media
- Persona identification and ICP definition
- Validate value proposition/audience/positioning
- Design and build marketing website (if needed)
- Validate product-market fit by testing and adjusting four key gears of PMF
No monthly commitment
Designed For
Designed for SaaS companies with $0 to $2M in ARR, this package establishes
a predictable pipeline of qualified leads to lay the groundwork for rapid scaling.
a predictable pipeline of qualified leads to lay the groundwork for rapid scaling.
- What You Get
- Brand presence building on multiple channels (e.g. SEO, organic social)
- Formal market research to confirm ICPs, personas, and use cases
- Execution of one full funnel marketing strategy (PPC, paid social, etc.)
- Lead scoring, email nurture and other workflow automation
- Foundational SEO – website and content optimization done right
3 month commitment
Designed For
Ideal for SaaS companies with $2M to $6M in ARR or those at the Series A stage, this service aims to generate thousands of qualified leads annually, setting the stage for accelerated growth.
- What You Get
- Brand presence building on multiple channels (e.g. SEO, organic social)
- Two full funnel marketing strategies to acquire leads in all stages (PPC, paid social, etc)
- Lead scoring, email nurture and other workflow automation
- Re-targeting brand aware audience in multiple channels
- Advanced SEO with regular content creation
3 month commitment
Designed For
Tailored for SaaS companies with $6M to $18M in ARR, this package focuses on
maximizing market share and sustaining rapid growth.
maximizing market share and sustaining rapid growth.
- What You Get
- Heavy brand building across publications, social media and more
- Multi-format content creation (blog, ebooks, videos)
- Multi-ICP and persona targeting
- Multiple full funnel marketing strategies (PPC, paid social, etc)
- Email and re-targeting to grow opportunities
- Advanced on-site, technical SEO, and backlink building
6 month commitment
Designed For
Designed for SaaS companies facing unique marketing challenges, this package provides
tailored strategies to address specific needs and objectives.
tailored strategies to address specific needs and objectives.
- Address Challenges Like
- Transition from SLG (sales led growth) to PLG (product led growth)
- Create and execute go-to-market strategy for a new product
- Improve MOPS (marketing operations)
- Validate channel mix for return on (marketing) investment
6 month commitment
Designed For
Ideal for recently launched SaaS companies, this package aims to secure a firm foothold in
the market and establish initial traction.
the market and establish initial traction.
- What You Get
- Brand presence building on social media
- Persona identification and ICP definition
- Validate value proposition/audience/positioning
- Design and build marketing website (if needed)
- Validate product-market fit by testing and adjusting four key gears of PMF
No monthly commitment
Designed For
Designed for SaaS companies with $0 to $2M in ARR, this package establishes
a predictable pipeline of qualified leads to lay the groundwork for rapid scaling.
a predictable pipeline of qualified leads to lay the groundwork for rapid scaling.
- What You Get
- Brand presence building on multiple channels (e.g. SEO, organic social)
- Formal market research to confirm ICPs, personas, and use cases
- Execution of one full funnel marketing strategy (PPC, paid social, etc.)
- Lead scoring, email nurture and other workflow automation
- Foundational SEO – website and content optimization done right
3 month commitment
Designed For
Ideal for SaaS companies with $2M to $6M in ARR or those at the Series A stage, this service aims to generate thousands of qualified leads annually, setting the stage for accelerated growth.
- What You Get
- Brand presence building on multiple channels (e.g. SEO, organic social)
- Two full funnel marketing strategies to acquire leads in all stages (PPC, paid social, etc)
- Lead scoring, email nurture and other workflow automation
- Re-targeting brand aware audience in multiple channels
- Advanced SEO with regular content creation
3 month commitment
Designed For
Tailored for SaaS companies with $6M to $18M in ARR, this package focuses on
maximizing market share and sustaining rapid growth.
maximizing market share and sustaining rapid growth.
- What You Get
- Heavy brand building across publications, social media and more
- Multi-format content creation (blog, ebooks, videos)
- Multi-ICP and persona targeting
- Multiple full funnel marketing strategies (PPC, paid social, etc)
- Email and re-targeting to grow opportunities
- Advanced on-site, technical SEO, and backlink building
6 month commitment
Designed For
Designed for SaaS companies facing unique marketing challenges, this package provides
tailored strategies to address specific needs and objectives.
tailored strategies to address specific needs and objectives.
- Address Challenges Like
- Transition from SLG (sales led growth) to PLG (product led growth)
- Create and execute go-to-market strategy for a new product
- Improve MOPS (marketing operations)
- Validate channel mix for return on (marketing) investment
6 month commitment
Designed For
Ideal for recently launched SaaS companies, this package aims to secure a firm foothold in
the market and establish initial traction.
the market and establish initial traction.
- What You Get
- Brand presence building on social media
- Persona identification and ICP definition
- Validate value proposition/audience/positioning
- Design and build marketing website (if needed)
- Validate product-market fit by testing and adjusting four key gears of PMF
No monthly commitment
Designed For
Designed for SaaS companies with $0 to $2M in ARR, this package establishes
a predictable pipeline of qualified leads to lay the groundwork for rapid scaling.
a predictable pipeline of qualified leads to lay the groundwork for rapid scaling.
- What You Get
- Brand presence building on multiple channels (e.g. SEO, organic social)
- Formal market research to confirm ICPs, personas, and use cases
- Execution of one full funnel marketing strategy (PPC, paid social, etc.)
- Lead scoring, email nurture and other workflow automation
- Foundational SEO – website and content optimization done right
3 month commitment
Designed For
Ideal for SaaS companies with $2M to $6M in ARR or those at the Series A stage, this service aims to generate thousands of qualified leads annually, setting the stage for accelerated growth.
- What You Get
- Brand presence building on multiple channels (e.g. SEO, organic social)
- Two full funnel marketing strategies to acquire leads in all stages (PPC, paid social, etc)
- Lead scoring, email nurture and other workflow automation
- Re-targeting brand aware audience in multiple channels
- Advanced SEO with regular content creation
3 month commitment
Designed For
Tailored for SaaS companies with $6M to $18M in ARR, this package focuses on
maximizing market share and sustaining rapid growth.
maximizing market share and sustaining rapid growth.
- What You Get
- Heavy brand building across publications, social media and more
- Multi-format content creation (blog, ebooks, videos)
- Multi-ICP and persona targeting
- Multiple full funnel marketing strategies (PPC, paid social, etc)
- Email and re-targeting to grow opportunities
- Advanced on-site, technical SEO, and backlink building
6 month commitment
Designed For
Designed for SaaS companies facing unique marketing challenges, this package provides
tailored strategies to address specific needs and objectives.
tailored strategies to address specific needs and objectives.
- Address Challenges Like
- Transition from SLG (sales led growth) to PLG (product led growth)
- Create and execute go-to-market strategy for a new product
- Improve MOPS (marketing operations)
- Validate channel mix for return on (marketing) investment
6 month commitment
Looking for Specific SaaS Marketing Services?
Marketing Strategy
- Attract, educate, and convert customers
- Grow brand and thought leadership
- Improve customer experience through educational content
PPC and Retargeting
- Achieve precision persona-to-message targeting
- Get quick results through full funnel targeting
- Re-acquire qualified visitors through social media and more
SEO Strategy
- Get comprehensive on-site, off-site, and content creation services
- Attract bottom-of-the-funnel demand
- Build brand awareness and re-targeting audiences
Content Marketing
- Get well-researched, expert content in ebook, video, and other formats
- Attract, educate, and convert prospects through full funnel marketing
- Re-engage lapsed prospects through thoughtful content
Feedback from Happy Clients
“Bay Leaf Digital has exceeded expectations to date. We are seeing impressive growth and results from our in-bound lead generation. We have a completely working machine, producing quality business opportunities on a consistent basis.”
"Bay Leaf has been instrumental in helping us evolve our Marketing approach to be more strategic and multi-faceted. We selected Bay Leaf over other options because they are metric-minded, goal-oriented and high touch. And they've lived up to those promises."
"Bay Leaf took us from a standing start to a working digital marketing firm in short order. Their skills cover a broad spectrum and they have been a vast improvement over our previous firm. Bay Leaf staff works closely and collaboratively with many areas of our company such as Product Management, Sales reps and management, and our entire executive team."
"I love that the Bay Leaf team is invested in how our entire funnel performs. This is what initially put them above their competitors when we were evaluating agencies. Additionally, Tory and the team proactively make recommendations for improvement and they're willing to dive deep into the performance metrics and data."
"When TrueFort first engaged with the Bay Leaf team, we had no digital marketing program and needed to quickly stand up our paid search and paid social programs. The Bay Leaf team immediately took control of our LinkedIn and Google Ads, showing impressive lead generation results within a month. The consistent quality of leads was high enough that we expanded our relationship to prioritize website management and SEO efforts within 9 months. The BLD team is always testing, monitoring, and iterating based on the most recent results."
"The company has seen a significant increase in their conversions, and stakeholders are happy with Bay Leaf Digital’s services. They manage the engagement well, and they’ve proven to be attentive to the firm’s needs. They show genuine interest in the quality and success of the leads they generate."
"It's been great working with Bay Leaf Digital. They've been clear with their process, expectations and communication from day one and have been a driver of my SaaS company's growth amidst a pandemic. Even though all work has been remote, they feel like an extension of our team."
"For the first month since January of last year, we saw the highest new member net! We’ve gone a year and a half with zero growth. With the help of you and your team we are seeing numbers we’re excited about!"
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Wins for Our Customers
Typical Steps to SaaS Marketing Success
FAQs
Curiosity is one of our core values.
Every day, our team dives into the unique challenges of verticals as diverse as cybersecurity, logistics, accounting, and hospitality. We thrive on the opportunity to explore new industries and craft custom strategies tailored specifically to each one.
Our commitment to excellence begins with a deep dive into your business. Our process meticulously establishes a comprehensive understanding of your business, vertical and competitive landscape.
Our specialization in B2B SaaS equips us with a distinctive understanding of this unique business model. This focus enables us to apply cross-vertical insights and best-in-class SaaS-specific strategies to your marketing efforts, ensuring that your business not only meets but exceeds its goals.
Yes, we proudly serve clients from all around the world. To facilitate agile planning and efficient execution of projects, it is essential that our international clients have decision-making representation based in the U.S. This ensures that strategic decisions can be made swiftly and align with our operational timelines. Additionally, we ask that all meetings are scheduled during standard U.S. business hours to maintain effective communication and workflow.
Every SaaS is unique.
We’ll customize an engagement that meets your needs by mixing and matching SaaS marketing services that experience has taught us lead to success. You can count on us to provide:
- An Account Strategist and Account Manager dedicated to your SaaS
- Regularly scheduled consulting sessions
- A guaranteed number of hours per month, with an option to increase as needed
- Comprehensive strategy backed by keyword, competitor, vertical, and market research
- Engaging content to generate leads and increase brand awareness
- Meticulous campaign planning
- Effective and tactical execution
- Frequent, metric-based performance reports
- Data-driven decision making
- Supported by our full team of specialists and suite of martech tools.
Growth takes time.
We can’t tell you exactly how long, because we don’t make promises that we can’t keep. How quickly our SaaS marketing services generate results for you will depend on where our journey begins and what goals we set for our work together.
A clear scope of work and timelines – aligned with your goals – are clearly mapped out during the proposal process.
That said, you should see an increase in leads and performance within the first three to six months. Improved brand awareness will happen within a year.
If fast results are a priority for you, let’s talk about an early emphasis on PPC and paid social ads for quick ROI.