SaaS marketers are always on the lookout for innovative ways to increase brand awareness and drive high-quality leads. LinkedIn has been a powerful platform for B2B marketing for years. Now, the process of creating and optimizing ads on the platform has taken a huge leap forward with the recent introduction of LinkedIn Accelerate campaigns.
First introduced to U.S. advertisers in a limited test phase in 2023, the new tool is set to launch globally in autumn 2024. It promises to reshape how SaaS companies approach digital advertising on LinkedIn.
Increase Marketing Efficiency with LinkedIn Accelerate Campaigns
SaaS marketing is a time critical endeavor. When you’re starting out, you’ve got to build brand awareness before copycats arrive on the scene. Once established, you’ve got to keep generating qualified leads to replace the customers you lose to SaaS churn. From audience research to ad creation, and ongoing optimization, highly targeted SaaS marketing has traditionally required significant manual effort.
LinkedIn is poised to change that with Accelerate.
LinkedIn Accelerate campaigns leverage the power of AI to automate the process of generating end-to-end marketing, including crafting ad creatives, selecting audiences, and even setting bids. Early adopters have already seen significant results including:
- 5-minute campaign creation time, as opposed to their previous need of up to 15 hours.
- 15% efficiency increase in campaign creation.
- 52% lower cost per action compared to classic campaigns.
These features make Accelerate particularly appealing for SaaS marketers, who are always looking for new ways to quickly and affordably increase visibility and capture high-quality leads for their brands.
Turn LinkedIn Accelerate Campaigns into Brand Awareness and Lead Generation
With over 1B Indvidual users and 67M companies listed LinkedIn’s professional network is unmatched. LinkedIn offers SaaS marketers a direct line to the people who matter most—business leaders, department heads, and C-suite executives. It’s an ideal platform for driving brand awareness in an industry where long sales cycles and multiple decision-makers often stand between marketers and eventual users.
However, with so many brands marketing on LinkedIn, it can be challenging to strategize and implement campaigns that effectively target and engage this high-value audience. LinkedIn Accelerate campaigns simplify the process. The new AI-driven tool uses your product URL, LinkedIn Page data, and past ad campaigns to build custom strategies that reach the right people at the right time.
One of the key benefits of LinkedIn Accelerate campaigns is the ability to automate the entire campaign creation process. Here’s how it works:
1. Provide input: All you need to do is submit minimal information, including a URL for the product or service you want to advertise.
2. AI builds your campaign: The AI analyzes a combination of your provided information, LinkedIn’s user data, and your historical ad performance to generate ad copy, creatives, and a target audience.
3. Adjust as needed: While Accelerate handles the heavy lifting, you still have full control to tweak ad copy, images, and audience settings before launching your campaign.
Once your campaign is live, LinkedIn Accelerate continues to work in the background. The AI engine automatically optimizes your bids, reallocates budgets, and adjusts targeting to ensure maximum effectiveness. Even after launch, your campaigns are dynamically updated to respond to performance data, delivering better results with less manual intervention. This real-time optimization process enables marketers to focus on more strategic activities, such as content development and overall brand positioning, without needing to constantly monitor campaign metrics.
Maximizing LinkedIn Accelerate Campaigns for SaaS Marketing
For SaaS marketers, success on LinkedIn requires more than building awareness—you’ve also got to generate qualified leads and nurture them as they travel the path to purchase. Accelerate simplifies both sides of this equation with data-driven insights and AI-driven efficiencies.
How to Get the Most Out of LinkedIn Accelerate Campaigns
To truly maximize the potential of LinkedIn Accelerate campaigns, SaaS marketers should take advantage of its AI capabilities while also tailoring campaigns to their unique needs. Here are some tips to help:
- Refine your audience: While LinkedIn’s AI can build an initial audience, make sure you take the time to further refine targeting. Focus on decision-makers with specific titles or responsibilities in key industries.
- Leverage AI-generated insights: Post-campaign reporting is one of the most powerful features of Accelerate. Use the detailed metrics provided to guide your next steps, iterating and improving future campaigns.
- Test and adjust creatives: Although Accelerate helps with creative generation, A/B testing remains critical. Experiment with variations of copy, visuals, and CTAs to see what resonates most with your audience.
Get Ready Now for Long-Term LinkedIn Accelerate Benefits
Many experts believe that LinkedIn Accelerate campaigns will offer long-term benefits to SaaS marketing teams beyond immediate improvements in efficiency and cost-effectiveness.
Accelerate ensures that every campaign is built using best practices, reducing human error and maintaining a consistently high standard across campaigns, leading to more reliable outcomes. Continuous optimization means that SaaS marketers can trust that their campaigns are being managed intelligently, freeing them up to focus on higher-level strategy. As the AI gathers more data, its recommendations will become smarter, ensuring that each new campaign is more refined than the last.
By automating many manual tasks, the tool allows even new marketers and small teams to scale their efforts and run complex campaigns without the need for extensive resources or technical expertise. That levels the playing field, allowing even small start-ups establishing product-market fit will be able to compete in a crowded marketplace. As companies scale, Accelerate will allow marketers to maintain efficient and high-performing campaigns without increasing manpower, helping brands seamlessly expand their marketing reach.
Combined with growing artificial intelligence, tools like the global rollout of LinkedIn Accelerate campaigns are transforming SaaS marketing. By automating campaign creation and optimization, Accelerate enables marketers to focus on strategic initiatives while leaving the mechanics of campaign management to components of an ever improving B2B martech stack. Accelerate’s ability to enhance brand awareness and generate high-quality leads with minimal effort makes it a must-have for SaaS companies looking to scale their digital advertising efforts.
Ready to partner with experienced marketing specialists who know how to scale your company with a comprehensive SaaS marketing strategy including LinkedIn Accelerate campaigns? Contact us today.
