Broaden Your Impact with a Specialized SaaS Content Marketing Agency
Partner with an Expert B2B SaaS Content Marketing Agency
B2B consumers typically read as many as 13 pieces of content before converting into a qualified sales lead and making a purchasing decision. These days, SaaS providers who know the value of content try to get in the game by using AI to churn out thousands upon thousands of words. That’s not enough to get the job done.
Experienced SaaS Content Marketing Agency specialists know that successful content marketing takes more than volume.
Three Benefits of Content Marketing for SaaS
Attract Prospects at Every Stage of the Funnel.
Long buying cycles and multiple decision-makers create obstacles to SaaS marketing success. Overcome those obstacles when you meet prospects wherever they are on their buyer’s journey with great content that satisfies their curiosity. Offer a variety of consumable formats to engage, educate, and convert them into users.
Grow Brand Awareness with Thought Leadership.
Cultivate a trustworthy image that conveys your company’s values and resonates with your target audience. Enhance visibility, build a solid reputation, and establish your subject matter expertise with content that expresses an understanding of your audience's pain points and provides actionable solutions.
Improve Prospect and Customer Experience through Educational Content.
Empower potential and current users with the knowledge needed to fully understand and leverage your product's capabilities. Instructional content boosts conversion rates, increases customer satisfaction, and reduces SaaS churn.
Our Content Marketing Process
Within the custom marketing plan we strategize and implement for every client, our SaaS Content Marketing Agency’s methodical, step-by-step approach to content marketing for SaaS remains the same.
- Do the research. We delve into keywords, search queries, and competitors, performing a comprehensive SWOT analysis of the content landscape to identify table-stakes content, emerging trends, and strategic opportunities. This ensures we are fully equipped to compete effectively in your industry.
- Leverage new insights to create valuable content and accompanying images that build emotional connections through storytelling.
- Amplify content across multiple channels. These might include your website, SaaS PPC, paid advertising, industry publications, or other creative distribution tactics.
- Monitor metrics, compare them to KPIs and industry benchmarks, and adjust as needed.
- Maximize ROI by repurposing content across various mediums including video, carousels, infographics and more.
SaaS Content Marketing FAQs
Every week, our specialists write blogs, eBooks and free guides, white papers, video storyboards, case studies, social media posts, landing pages, website copy, and more. If you can imagine it, we can write it, but our services don’t stop there. Our creative team also scripts and produces videos, makes images and animations, and designs brochures and other printed materials.
Yes…and no. Our SaaS content marketing agency was an early adopter of AI and we still leverage its unparalleled power every day. We regularly create images, including many on our own website, with Midjourney. We use ChatGPT to help us brainstorm ideas; and then our professional writers heavily edit and polish any copy it generates to end up with the best final product anywhere. We never, ever publish unedited AI copy.
We collaborate with you at every stage of the process, and we never publish content without your review and consent. You’ll approve every piece of content to ensure that it meets your expectations and appropriately represents your brand.
We recommend that most SaaS companies publish to their blog at least once or twice a month and offer a new eBook or guide quarterly to keep campaigns and social media feeds fresh and exciting. This general framework will be refined based on your specific goals.
All our SaaS marketing agency packages include content creation. SaaS content marketing is a smart investment. No matter which package is right for you, you’ll get a great return.
It takes approximately 6 weeks for long-form content – from ideation to campaign launch. This includes writing, designing, reviews, developing supporting materials, and distributing it across multiple channels. Other content types vary.
"Bay Leaf has been a wonderful extension to our team. In addition to learning our industry and delivering vertical-specific content, "they’ve helped us overcome numerous marketing challenges, from increasing organic traffic to strengthening website conversion and making our site secure."
"We have seen a significant increase in conversions, and stakeholders are happy with Bay Leaf Digital’s services. They manage the engagement well, and they’ve proven to be attentive to the firm’s needs. They show genuine interest in the quality and success of the leads they generate."
"I love that Bay Leaf team is invested in how our entire funnel performs. This is what initially put them above their competitors when we were evaluating agencies. Additionally, the team proactively makes recommendations for improvement and they’re willing to dive deep into the performance metrics and data."
Ready to Grow Your SaaS with Content Marketing?
Partner with a SaaS Content Marketing Agency to turn words and images into leads and brand awareness for your SaaS. Fill out this form to get started.