Once you’ve created and documented your B2B SaaS marketing plan, it’s time to put your strategies into action. In this blog, we’re sharing our secret
For anyone working in SaaS, time and resources are in short supply. As you roll out a new business strategy, a well thought-through SaaS marketing
It costs five times more to acquire new customers than to retain them. That’s a lot of time, resources, and money spent on drawing in
A subscription management tool is a software solution designed to help businesses that offer subscription-based services or products efficiently manage their consumer interactions and billing
When marketers consider SaaS SEO strategy, they usually think about on-page SEO, such as the careful research and placement of keywords in content and meta
As B2B SaaS companies seek to expand their market presence and refine their marketing strategies, many managers find themselves considering partnership with a SaaS marketing
Landing pages are a critical tool for any B2B SaaS marketer seeking to turn online visitors into potential customers. By focusing on delivering concise, relevant
The B2B technology sector continues to expand, and growth opportunities for software providers are on the rise. One recent McKinsey survey concluded that 53-69% of
“A dream without a plan is just a wish.” – Katherine Paterson The global Software as a Service (SaaS) market reached $197B in 2023 and
The Council of Supply Chain Management’s 2023 State of Logistics reports logistics accounts for 9.1% of the nation’s GDP. Logistics is a huge industry with
McKinsey & Company reports that, “damage from cyberattacks will amount to about $10.5 trillion annually by 2025.” The market for products that mitigate risk is
Every year, the tech industry grows increasingly competitive. It’s harder than ever for tech marketers to turn their effective strategies and creative campaigns into customers.
Pay-Per-Click (PPC) is a digital advertising model where advertisers pay a fee each time one of their ads is clicked. It’s a way of buying
When you know that the FBI received 800,944 complaints of cybercrime in 2022, it comes as no surprise that cybersecurity is a booming market. The
Even as the digital revolution has completely transformed the way we live and work, it’s also given rise to new kinds of risk. Companies have
The world of SaaS is always changing. What will be the newest SaaS trends in 2025? See our coverage here! As we enter the new
91% of B2B marketers use content marketing to reach customers. Why does your company need a SaaS content marketing strategy? The average B2B buyer’s journey involves consumption
The logistics industry is among the world’s most profitable. According to the 2023 State of Logistics report published by logisticsmgmt.com, “U.S. business logistics costs soared
Software as a Service (SaaS) is revolutionizing the logistics industry in recent years, becoming must-have technology for any company operating across the supply chain. The
Warehouse management is a complex system that controls the flow and storage of goods within the warehouse. There’s a lot at stake in the global warehouse
Targeted and well-executed Pay-Per-Click (PPC) campaigns are a pivotal component in the marketing plan of any SaaS company aiming to spread its message and attract
Year by year, the SaaS industry is becoming more competitive. It’s a call to explore the untapped potential of different lead generation approaches. Currently, outbound
When it comes to B2B SaaS marketing success, having the right tools at your disposal makes all the difference. LinkedIn Sales Navigator for marketing is
Customer testimonials are a powerful way to differentiate your B2B SaaS brand and drive growth. Written customer testimonials are great, but video brings an entirely
The savvy pros at Bay Leaf Digital don’t just help companies market new technologies; we embrace them. We constantly seek out and apply innovative tools
For SaaS businesses, the window of opportunity is slim to convert a visitor to a lead. On average, the sales cycle for SaaS companies
For Software-as-a-Service (SaaS) companies, the quest to stand out and succeed has never been more challenging. Developing an effective vertical marketing plan for SaaS company
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