B2B SaaS Marketing Case Studies

IRS Solutions® is a leading provider of tax resolution software for CPAs, Enrolled Agents, lawyers, and other tax professionals. When we began working with IRS Solutions in March 2022, they were a stalled SaaS facing limited growth. Bay Leaf Digital created a multidimensional, full-funnel digital marketing strategy that included Facebook PPC campaigns, website optimizations, content and nurture.

The company offers an end-to-end managed localization platform that provides website translation with just a few clicks. After two decades of sales-led growth (SLG) targeting enterprises, they were set on a market expansion of their own. They needed support to devise a SaaS go-to-market strategy and implement a product-led growth (PLG) motion to promote a new self-service product.

An integrative approach to environmental asset management for local governments and nonprofits is one company’s key to success. Bay Leaf Digital’s multifaceted approach to B2B SaaS lead generation yielded more qualified leads at a lower cost for them.

DocketScope is a cutting-edge comments analysis tool built specifically to meet the needs of regulatory agencies. Establishing a presence in a niche SaaS market is challenging. Learn how Bay Leaf Digital helped with a social media and brand awareness strategy.

MeazureUp is cloud-based restaurant audit software that helps stores and district managers ensure operations and processes are performed on time, every time. To scale effectively, the company needed to increase the conversion rate of its B2B SaaS marketing funnel into active users for its restaurant audit SaaS.

TrueFort, a cutting-edge cybersecurity company founded on the principles of proactive defense, specializes in real-time zero trust microsegmentation solutions for enhanced network security. With our multi-channel strategy, this Cybersecurity SaaS company observed 171% increase in organic traffic and 60% increase in quality leads.

TEXT2DRIVE is a communications platform designed specifically for auto dealers that helps them close more sales and increase CSI scores across all dealership departments. With Bay Leaf Digital’s multi-touch strategic marketing plan, TEXT2DRIVE observed improvements in traffic and increasing quality leads 2x above goals.

MeazureUp provides leaders in the restaurant, grocery, hospitality and gym industries visibility into what is happening across all their stores in real time. MeazureUp looked to Bay Leaf Digital to assist in driving awareness and leads as well as educating their target market on the benefits of going digital for operational checklists and audits.

Sapience Analytics, a B2B SaaS company, needed to drive brand awareness and generate leads within a very short timeframe. Through a variety of marketing channels and techniques, Bay Leaf Digital launched B2B lead generation campaigns to drive quality leads.

Weiner’s Ltd is a supplier of brand name and specialty travel-size products, selling to businesses and non-profits at wholesale prices. In an effort to increase new customer applications, Weiner’s looked to Bay Leaf Digital to drive relevant traffic to the website and streamline the new customer application process.

Red River Paper, a leading inkjet paper provider, supplies top quality fine art paper to customers all around the world. Red River Paper looked to Bay Leaf Digital to uncover insights to help improve website visitor conversion rates and convert more visitors into paying (and returning) customers.

Acctivate Inventory Software helps distributors, manufacturers and online retailers manage their inventory better. Bay Leaf rolled out a marketing automation and CRM tool and assisted with robust, segmented nurture campaigns.

VHT is a leading provider of contact center technologies. As with most enterprise business software, VHT has a relatively long sales cycle. VHT looked to Bay Leaf Digital to help reduce its reliance on lower quality paid channels and seek higher quality of traffic elsewhere.