Case Study

16x Increase in Opportunities for a Cybersecurity SaaS

Type of SaaS

Cybersecurity SaaS

Verticals

Industry-agnostic.

Services Provided

SaaS marketing strategy; including PPC and paid social, content creation, website optimization, and SEO.

The Company

TrueFort, a cutting-edge cybersecurity SaaS company founded on the principles of proactive defense, specializes in real-time zero trust microsegmentation solutions for enhanced network security.

The company addresses today’s complex challenges of cybersecurity and enhances the overall security posture of leading global enterprises.

The Challenge

TrueFort saw the limitations with existing cybersecurity methods and tools. They knew that the TrueFort® platform was the key to alleviating cybersecurity teams’ challenges. However, being a relatively new company, TrueFort needed assistance with establishing a strong brand presence.

The Solution

Develop a Multi-Channel Marketing Strategy

Recognizing the challenges faced by TrueFort, Bay Leaf Digital devised a comprehensive, multi-channel strategy to elevate the company’s brand presence and drive lead generation.

Increasing brand awareness

To maximize TrueFort’s visibility among their target audience, Bay Leaf Digital initiated a robust brand awareness strategy, leveraging various media outlets and digital campaigns, to set the foundation for long-term lead generation strategies.

Generating high quality leads

By leveraging this brand aware audience, Bay Leaf Digital was able to drive and nurture high quality leads through strategic paid search and paid social plans. The multiple touch approach resulted in higher conversion rates at lower costs per lead.

Improving organic presence

Alongside PPC and paid social efforts, Bay Leaf Digital identified opportunities to boost TrueFort’s organic presence. TrueFort’s content team partnered with Bay Leaf Digital to double organic traffic to the site within a year.

Continuously monitoring and testing

A key aspect of Bay Leaf Digital's strategy was the continuous monitoring and testing of all implemented solutions. This iterative process allowed for real-time adjustments and optimizations, ensuring that the strategies remained effective and aligned with TrueFort's evolving business goals.

The Results

As a result of Bay Leaf Digital’s multi-channel strategy, TrueFort observed improvements in organic traffic, the quantity and caliber of leads, as well as heightened brand awareness.

Consequently, the TrueFort sales team effectively capitalized on these marketing achievements to substantially boost opportunities, making TrueFort’s engagement with Bay Leaf Digital a full-funnel success.

Within one year, TrueFort saw a:

Increase in organic traffic sessions

140 %

Increase in leads

30 %

Increase in new opportunities

0 x

Increase of keywords in the top 10 search results

0 x

“When TrueFort first engaged with the Bay Leaf team, we had no digital marketing program and needed to quickly stand up our paid search and paid social programs. The Bay Leaf team immediately took control of our LinkedIn and Google Ads, showing impressive lead generation results within a month. The consistent quality of leads was high enough that we expanded our relationship to prioritize website management and SEO efforts within 9 months. The BLD team is always testing, monitoring, and iterating based on the most recent results.”

Matt Hathaway

Chief Marketing & Strategy Officer

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