SaaS Analytics

When designing a SaaS, engineers make user experience decisions based on ideas and research about customer needs and desires. However, setting aside assumptions in favor

Customer retention is a pillar of success for any company. This holds especially true for businesses in the SaaS industry, where customer acquisition costs often

In the most basic terms, B2B marketing analytics refers to measurement of the marketing effort to determine how to improve the outcome. That outcome could

As a SaaS business leader, you understand the critical importance of the customer experience with your product. That’s why SaaS companies collect reams of raw

If there’s one thing that successful SaaS businesses bank on, it’s customer retention. This especially holds true for all SaaS businesses whose customer acquisition costs

SaaS marketing analytics allows marketers to learn about the effectiveness and efficiency of their efforts in driving leads. There are four key metrics to be

If you are reading this article about SaaS marketing metrics, chances are you are familiar with the SaaS business model. A SaaS business depends on

Web analytics implementation is a bit like buying a car. If you do your research and planning before you go to the dealer, you will

When a website’s content or pages change during the course of its evolution, its analytics tags could get inadvertently impacted. And when that happens, the

Analysts, it’s time to stop struggling with capturing mailto click data for accurate email click tracking. If you’re one of the many analysts out there