SaaS Marketing Strategy

A great B2B SaaS marketing funnel guides potential customers on a structured journey that nurtures their interest, builds trust, and prepares them to become users.

For B2B SaaS providers, demand generation is a major component in improving customer acquisition and, therefore, profitability. Unlike other marketing approaches that tend to give

Once you’ve created and documented your B2B SaaS marketing plan, it’s time to put your strategies into action. In this blog, we’re sharing our secret

For anyone working in SaaS, time and resources are in short supply. As you roll out a new business strategy, a well thought-through SaaS marketing

Year by year, the SaaS industry is becoming more competitive. It’s a call to explore the untapped potential of different lead generation approaches. Currently, outbound

When you have a fantastic SaaS product, reaching potential customers is key to your success. SaaS cold emails can help you introduce your product to

Public perception of the founder or CEO’s image is intertwined with that of the company itself. That’s why building a strong personal brand is critical

Every day, the specialists at Bay Leaf Digital team help B2B SaaS companies grow with account-based marketing (ABM). Have you heard buzz about ABM? Are

This year has seen plenty of SaaS business marketing stars join the firmament. And while the technology runs the gamut from cutting-edge AI to innovative

  What is B2B Lead Nurturing? B2B lead nurturing is a post-conversion SaaS marketing strategy wherein a string of communications or “marketing touches” are planned