The classic SaaS strategy includes well-designed competitor comparison landing pages where you can engage targeted audiences to buy your product and increase data traffic. The potential leads are persuaded down the sales funnel to make a deal.
These landing pages are an important aspect of an excellent SEO strategy outline as they assist the customers in knowing whether they are going ahead for the right services of your company and increase the focus on your outstanding customers.
You don’t need an audience to showcase your ability to attract customers. Else, you will have to face the burden of low conversion rates. So instead, you can use the SaaS comparison pages to increase your concern for selected prospects and reduce your churn rates.
Let’s have a detailed understanding of SaaS competitor comparison landing pages with the help of this article so that you can create recognized, meaningful, worthy content and encouraging pages for the right audiences.
What Are SaaS Competitor Comparison Landing Pages?
In simple words, competitor comparison pages are landing pages developed to deliver a genuine and brief differentiation between your company’s product and the other brand marketing competitors.
This comparison page serves in ways that prospects might compare products of other companies to yours before making the purchase, so it comes up with a review beforehand to help you clear your mind and save you from the trouble.
The types of comparison pages are crucial for a seamless sales flow as they generate huge data traffic and new prospects that can be derived from either SEO or PPC.
How to Make Compelling SaaS Competitor Comparison Pages?
A competitor comparison page gives you an insight into the positive aspects of your product and customizes the points that might harm your services by including a price tag. It helps you maintain a good client relationship and know your competitor’s content strategy.
So let’s understand the ways you can implement to create well-organized SaaS competitor comparison landing pages to showcase your products and services.
1. Authentic Comparison
You must choose the most positive and trustworthy strategy to present your product and the competitor on the comparison page. You can even pen down the weaknesses of your product and overlook them as customers can sense the unfair attempt to defame other brands.
Chris Lucas, the co-founder of a CRM platform, Shaker, says that the best strategy to gain customers’ trust is to let your customers know the weaker aspects of your product and design an honest comparison.
2. Your Comparison Should be Answerable
The comparison that you present should answer the following questions:
- Why should the target audiences prefer your product rather than the alternative suggested?
- Which products must be more appropriate for your consumers than the competitor’s services?
- What strategies can you implement to resolve your customers’ queries and understand their needs?
You must state the points concerning the above questions to implement the best competitor comparison page for your products.
3. Using a Differentiation Table
In most of the comparison pages, you will find that the article begins with an introduction, then a short understanding of the products, and finally, the comparison of the following product’s superiority.
However, you can use a table to fragment the comparison of the products and use valuable points in either of them, like Jobber does in its Comparing Jobber vs Yardbook page. Doing so will help the customers understand the differences between your products and the competitors.
4. Include Trustworthy Details
You must know that the customers only believe some of what you provide in comparison and look for proof to justify what you say. So you need to add various reliable points that are not just said but are facts from real life.
You can use the reviews that the customers provide you after using your product, like the social media evidence regarding your product. Here are some points to help you understand what to include on your comparison page.
- Include FAQs and customer reviews.
- Social media references
- List of product integration
The management project tool Basecamp is the best tool where you can find the strategy it uses to showcase before and after product reviews, and it fascinates the customers.
Best SEO Strategy for Keyword Research Topics
As you already know, comparison pages generate a lot of traffic when your business grows, allowing more customers to look into your services and products by searching your company name and the competitor.
Nina Pang, the co-founder of Junction43, says,” Depending on the content quality used for comparison, you might stand a chance of being uplifted on the search rankings against your competitor’s standard keyword terms.”
Common Mistakes Seen with SaaS Comparison Pages
Now that you know how to implement a good comparison strategy for your product and the competitors, you must also know the mistakes you should forbid while creating a comparison landing page.
- The SaaS product used for comparison must have a value proposition or USP, and the customer needs the product can fulfill. You must have the information to create the comparison after you have the resources.
- Never use comparison pages for generating leads and expecting them to be your clients. Instead, make a SaaS comparison that presents a detailed analysis of either of the products, or you might see the visitors less interested in the comparison.
- Refrain from overshining your product, making the competitor’s brand less worthy and capable as consumers sense the smell of deception further away than you understand.
- It’s best to refrain from using the competitor’s brand symbol and use the company name instead, but that is also as rarely as possible.
- Word-of-mouth stands a strong foot in an article or something someone says. So ensure using the correct terms and not awful means to reflect a bad competitor product’s review.
Key SaaS Comparison Page Metrics You Must Track
You can use the following Google Analytics metric tools to observe how compelling and engaging your competitor comparison page is for the customers.
1. Exit Rate
If the viewers are exiting from your page at an instance, you are using defaming terms to showcase your product to be better than your competitor. You cannot be self-promotional and involve yourself in highlighting the good parts of your brand.
2. Conversion Rate
You need to develop the best-optimized content for the viewers. If you find that you have a low conversion rate, it clearly states that your viewers are not interested in your free trials or demo sessions, requiring the content to be restructured.
Handpicked SaaS Comparison Page Examples for Inspiration
Below is a list of some best SaaS competitor comparison pages developed by outstanding companies showcasing their talent in the field.
- Pipedrive vs. Salesforce
- FreshBooks vs. Quickbooks
- Sendinblue vs. Mailchimp
- BoardOnTrack vs. BoardDocs
Key Takeaways for Creating Competitor Comparison Landing Pages
With all the information, it is time to wrap up the article by saying that any SaaS brand that creates competitor comparison landing pages has to work on each of the insights more accurately, having a deeper understanding of each point they mention.
You can use the competitor comparison page examples mentioned in the article to acknowledge how to design a better comparison page with high conversion and low customer bounce rates.
