SaaS Analytics

The percentage of customers who cancel their subscriptions within a given period is a key metric that reflects your company’s ability to satisfy and retain

SaaS marketers work hard to create campaigns that will build brand awareness and drive leads for their companies. Unfortunately, too many let those efforts stop

The balance between growth and profitability is a struggle for any SaaS – from quickly expanding startups to successful enterprises seeking to gain traction in

When designing a SaaS, engineers make user experience decisions based on ideas and research about customer needs and desires. However, setting aside assumptions in favor

Customer retention is a pillar of success for any company. This holds especially true for businesses in the SaaS industry, where customer acquisition costs often

In the most basic terms, B2B marketing analytics refers to measurement of the marketing effort to determine how to improve the outcome. That outcome could

As a SaaS business leader, you understand the critical importance of the customer experience with your product. That’s why SaaS companies collect reams of raw

If there’s one thing that successful SaaS businesses bank on, it’s customer retention. This especially holds true for all SaaS businesses whose customer acquisition costs

SaaS marketing analytics allows marketers to learn about the effectiveness and efficiency of their efforts in driving leads. There are four key metrics to be

If you are reading this article about SaaS marketing metrics, chances are you are familiar with the SaaS business model. A SaaS business depends on